{"id":1413,"date":"2025-06-18T13:07:56","date_gmt":"2025-06-18T13:07:56","guid":{"rendered":"https:\/\/www.zae-design.com\/?page_id=1413"},"modified":"2025-09-05T09:41:27","modified_gmt":"2025-09-05T09:41:27","slug":"about-the-brand","status":"publish","type":"page","link":"https:\/\/www.zae-design.com\/de\/about-the-brand\/","title":{"rendered":"About the Brand"},"content":{"rendered":"<h2>\n\t\t\t\tDesign\t\t\t\n\t\t\t\tUpcycling\t\t\t\n\t\t\t\tPainted\t\t\t\n\t\t\t\tUnique\t\t\t\n\t\t\t\t<\/h2>\n\t\t<p>ZA\u00cb clothes are all designed by Marly. Designs are either handpainted on the coats or handprinted with Katagami. The clothes are all secondhand treasures accurately selected and individually upcycled with a fitting design.<\/p>\t\t\n\t\t\t\t\t<a href=\"https:\/\/www.zae-design.com\/slowfashion-brand-story\/\">\n\t\t\t\t\t\t\t\t\tMore about the Story\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<h2>Upcycling<\/h2>\t\t\t\t\n\t\t\t\t\t<h3>THE TRENCHCOAT<\/h3>\t\t\t\t\n\t\t<p style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; letter-spacing: normal;\">Every trench coat is like a story. The question of the past. Who owned the coat, where did it hang, when and why was it bought by its previous owner and then later worn and given away again? Which path did it take next to end up in ZA\u00cb&#8217;s&nbsp; collection and what did the designer see in this specific cut and why was it subsequently designed in this way?<\/p>\n<p style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; letter-spacing: normal;\">\n<\/p><p style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; letter-spacing: normal;\">\n<\/p><p style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; letter-spacing: normal;\"><em>Keeping the Trench-coat shapes and features while adapting it to contemporary styles.<\/em><\/p>\n<p style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; letter-spacing: normal;\">\n<\/p><p style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; letter-spacing: normal;\">\n<\/p><p style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; letter-spacing: normal;\">ZA\u00cb gives your everyday outfit a creative and unusual twist. Designs fitting a diversity of 21st century urban styles. I offer sustainable, genderless streetwear for everyone. Pieces are unisex and unique.<\/p>\n<p style=\"color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; letter-spacing: normal;\">\n<\/p><p style=\"box-sizing: border-box; margin: 0px 0px 1.41575em; color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<\/p><p style=\"box-sizing: border-box; margin: 0px 0px 1.41575em; color: rgb(122, 122, 122); font-family: Roboto, sans-serif; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<\/p><blockquote style=\"box-sizing: border-box; font-style: italic; padding: 0px 0px 0px 1em; border-left: none; font-family: Play; overflow-wrap: break-word; margin: 0px 0px 1.41575em; position: relative; color: rgb(122, 122, 122); font-size: medium; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\">\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.41575em; padding-left: 20px;\"><em style=\"box-sizing: border-box; font-style: italic;\">From Old school to new school by keeping the old school good vibes<\/em><\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 1.41575em; padding-left: 20px;\">\n<\/p><\/blockquote>\t\t\n\t\t\t\t\t<a href=\"https:\/\/www.zae-design.com\/shop\/\">\n\t\t\t\t\t\t\t\t\tView Shop\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<h3>The Transformation<\/h3>\t\t\t\t\n\t\t<p>ZA\u00cb transforms classic trench coats into unique contemporary pieces. The classic shapes and features are retained. Each trench coat is unique thanks to different second-hand trench coats that were created in different years and manufactured by different brands. They are adapted to the modern and urban style. Each individual trench is then painted by hand.&nbsp;<\/p>\n<p><!-- \/wp:post-content --><!-- wp:paragraph --><\/p>\n<p>ZA\u00cb&nbsp; gives your everyday look an exciting, individual twist. Each design is sustainable, gender-neutral and unique &#8211; made for those who rethink fashion.<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"590\" height=\"400\" src=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/artys.jpg\" alt=\"Tissues assembled in an artistical way, Trench coats\" srcset=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/artys.jpg 590w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/artys-300x203.jpg 300w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/artys-416x282.jpg 416w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/artys-89x60.jpg 89w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/artys-133x90.jpg 133w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<h4><h2><strong>UPCYCLING AND UNIQUE PIECES<\/h4>\t\t\t\t\n\t\tI find most of the trench coats where I live, in Paris or when I&#8217;m travelling in another city. The trench coats are then repaired, cleaned and mended if necessary before being personalised by applying paint.\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"590\" height=\"400\" src=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/sdsd.jpg\" alt=\"\" srcset=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/sdsd.jpg 590w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/sdsd-300x203.jpg 300w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/sdsd-416x282.jpg 416w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/sdsd-89x60.jpg 89w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/sdsd-133x90.jpg 133w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<h4><h2><strong>MADE IN FRANCE but not only<\/h4>\t\t\t\t\n\t\t<p>The upcycling takes place on the outskirts of Paris. Most trench coats are so old-school that they were usually still made in Europe and you can see a clear difference in quality between the way they were made back then thanks to the high-quality materials and good stitching.<\/p>\n<blockquote>\n<p><!-- wp:paragraph --><\/p>\n<p><em>Keeping the Trench-coat shapes and features while adapting it to contemporary styles.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/blockquote>\n<p><!-- \/wp:paragraph -->\n<!-- wp:quote {\"className\":\"is-style-default\"} \/-->\n<!-- wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>Design Upcycling Painted Unique ZA\u00cb clothes are all designed by Marly. Designs are either handpainted on the coats or handprinted with Katagami. The clothes are all secondhand treasures accurately selected and individually upcycled with a fitting design. More about the Story Upcycling THE TRENCHCOAT Every trench coat is like a story. The question of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1413","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"de","enabled_languages":["en","de","fr"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About the Brand - ZA\u00cb-Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zae-design.com\/about-the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About the Brand - ZA\u00cb-Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zae-design.com\/about-the-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"ZA\u00cb-Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/zaedesign.int\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T09:41:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/artys.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zae-design.com\/about-the-brand\/\",\"url\":\"https:\/\/www.zae-design.com\/about-the-brand\/\",\"name\":\"About the Brand - ZA\u00cb-Design\",\"isPartOf\":{\"@id\":\"https:\/\/www.zae-design.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.zae-design.com\/about-the-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.zae-design.com\/about-the-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/artys.jpg\",\"datePublished\":\"2025-06-18T13:07:56+00:00\",\"dateModified\":\"2025-09-05T09:41:27+00:00\",\"description\":\"ZA\u00cb creates one-of-a-kind, sustainable trench coats\u2014handpainted or handprinted by designer Marly. 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