{"id":1517,"date":"2025-06-22T17:22:15","date_gmt":"2025-06-22T17:22:15","guid":{"rendered":"https:\/\/www.zae-design.com\/?page_id=1517"},"modified":"2025-08-26T06:31:36","modified_gmt":"2025-08-26T06:31:36","slug":"slowfashion-brand-story","status":"publish","type":"page","link":"https:\/\/www.zae-design.com\/de\/slowfashion-brand-story\/","title":{"rendered":"Brand Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1517\" class=\"elementor elementor-1517\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-16799b8e elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"16799b8e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e88dc13\" data-id=\"7e88dc13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18b40c5 elementor-widget elementor-widget-text-editor\" data-id=\"18b40c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"p1\" style=\"margin-bottom: 12px; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Times; color: #000000;\"><em>A Sprayername 2014, A Brandname 2021<\/em><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41e6ed6b elementor-section-content-middle elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"41e6ed6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fd0694d\" data-id=\"6fd0694d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f92600 elementor-widget elementor-widget-heading\" data-id=\"5f92600\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4217d23 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4217d23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"201\" data-end=\"589\">ZA\u00cb is my former sprayer name, which I discovered in 2014. Since then, I\u2019ve associated many fond memories with it, and the three letters have stayed with me ever since. At the same time, I began hand-painting textiles \u2014 initially for friends who were part of a hip-hop crew. What started as a creative outlet soon evolved into something much more meaningful than just a hobby. A slowfashion brand flourishes.<\/p><p data-start=\"591\" data-end=\"820\">Eventually, in February 2021, I launched my own slowfashion brand\u00a0<strong>ZA\u00cb<\/strong>. It&#8217;s a label that reflects my deep love for textile design, while also showing a clear commitment to sustainability, slow production, and creative collaboration.<\/p><p data-start=\"822\" data-end=\"1037\">Today, each design is the result of diverse influences \u2014 inspired by urban cultures, travel, animals, people, and nature. Through this blend, ZA\u00cb represents both personal storytelling and conscious creation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-45d5ab95\" data-id=\"45d5ab95\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff75a29 elementor-widget elementor-widget-image\" data-id=\"7ff75a29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"785\" height=\"1024\" src=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/07\/Portrait-hell-neu-785x1024.jpg\" class=\"attachment-large size-large wp-image-1917\" alt=\"Brand Story ZA\u00cb\" srcset=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/07\/Portrait-hell-neu-785x1024.jpg 785w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/07\/Portrait-hell-neu-230x300.jpg 230w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/07\/Portrait-hell-neu-768x1001.jpg 768w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/07\/Portrait-hell-neu-416x542.jpg 416w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/07\/Portrait-hell-neu-46x60.jpg 46w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/07\/Portrait-hell-neu-69x90.jpg 69w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/07\/Portrait-hell-neu.jpg 977w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6bb65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c6bb65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51417a5\" data-id=\"51417a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d01e230 elementor-widget elementor-widget-spacer\" data-id=\"d01e230\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-e496b17 elementor-section-full_width elementor-section-height-min-height elementor-section-content-middle elementor-section-height-default elementor-section-items-middle\" data-id=\"e496b17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fff35ab\" data-id=\"fff35ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d7bf52 elementor-widget elementor-widget-text-editor\" data-id=\"8d7bf52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"104\" data-end=\"418\">Inspired by travel, shaped by encounters and friendships, ZA\u00cb creates clothing for modern urban life.<br data-start=\"209\" data-end=\"212\" \/>We build a bridge between city and nature by committing to socially and ecologically responsible production. Our work reflects a deep belief in multiculturalism, passion, awareness, and creative expression.<\/p><p data-start=\"420\" data-end=\"502\"><strong data-start=\"420\" data-end=\"437\">ZA\u00cb embodies:<\/strong><br data-start=\"437\" data-end=\"440\" \/><strong data-start=\"440\" data-end=\"502\">Multiculturalism. Passion. Awareness. Creative Expression.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a7c4b7f elementor-section-content-middle elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"6a7c4b7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-189c490d\" data-id=\"189c490d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b619a5b elementor-widget elementor-widget-image\" data-id=\"b619a5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"679\" height=\"1024\" src=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-679x1024.jpg\" class=\"attachment-large size-large wp-image-1534\" alt=\"ZA\u00cb-Design Sprayername 2014\" srcset=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-679x1024.jpg 679w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-199x300.jpg 199w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-768x1158.jpg 768w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-1019x1536.jpg 1019w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-1358x2048.jpg 1358w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-416x627.jpg 416w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-40x60.jpg 40w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-60x90.jpg 60w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/000086600010-scaled.jpg 1698w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-731303b6\" data-id=\"731303b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60af7966 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"60af7966\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Trench<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ef4557 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79ef4557\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"111\" data-end=\"409\"><strong data-start=\"111\" data-end=\"182\">Material and story play a vital role in every trench coat I choose.<\/strong><\/p><p data-start=\"111\" data-end=\"409\">I love discovering a vintage trench coat and imagining its journey. Who wore it? Where was it made? In which year? Which shop first displayed it? Each piece holds a mystery\u2014one that often invites more questions than answers.<\/p><p data-start=\"411\" data-end=\"700\">Sometimes, labels or forgotten objects tucked into jacket pockets offer clues. A faded business card, an old coin\u2014small discoveries that whisper about the coat\u2019s previous life and its former owner. These details give every trench coat character, depth, and a unique story worth preserving.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dd39637 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5dd39637\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57ffa590\" data-id=\"57ffa590\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d1ec27 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"48d1ec27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Craftman<br>ship<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bba1d73 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4bba1d73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"160\" data-end=\"473\"><strong data-start=\"160\" data-end=\"233\">At ZA\u00cb, we celebrate the craftsmanship behind every individual piece.<\/strong><\/p><p data-start=\"160\" data-end=\"473\"><br data-start=\"233\" data-end=\"236\" \/>Each trench coat begins its journey by being carefully sourced\u2014usually from second-hand shops\u2014then thoughtfully personalized. We clean, repair, and restore each coat with attention to detail, giving it a new life while honoring its past.<\/p><p data-start=\"475\" data-end=\"607\">This is slow fashion at its best: intentional, sustainable, and deeply human. Every piece tells a story\u2014one that continues with you<span style=\"letter-spacing: 0px; word-spacing: 0em;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3665f4e6\" data-id=\"3665f4e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-654de0be elementor-widget elementor-widget-image\" data-id=\"654de0be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"590\" height=\"400\" src=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/trench22.jpg\" class=\"attachment-large size-large wp-image-1478\" alt=\"Brand Story ZA\u00cb\" srcset=\"https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/trench22.jpg 590w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/trench22-300x203.jpg 300w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/trench22-416x282.jpg 416w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/trench22-89x60.jpg 89w, https:\/\/www.zae-design.com\/wp-content\/uploads\/2025\/06\/trench22-133x90.jpg 133w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Sprayername 2014, A Brandname 2021 About ZA\u00cb is my former sprayer name, which I discovered in 2014. Since then, I\u2019ve associated many fond memories with it, and the three letters have stayed with me ever since. At the same time, I began hand-painting textiles \u2014 initially for friends who were part of a hip-hop [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1517","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"de","enabled_languages":["en","de","fr"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Slowfashion brand story ZA\u00cb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zae-design.com\/slowfashion-brand-story\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Story - 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